Reward and recognition is touted as a practice that each organisation must imbibe in its culture. Yet, it is found that almost 65% of employees do not feel recognised at work even though most employers feel they have some sort of reward and recognition program. So, where does the gap lie?
We believe that the essence of employee recognition lies in creating a distinct feeling that makes the employee feel special and letting them know that their work is making a difference. One of the ways to do this is by giving personalised rewards. Something as simple as a mug that says 'Job well done' and has an employee's name could work wonders instead of a generic appreciation email. Our BrandStore module can make these personalised R&R initiatives possible.
We believe that the essence of employee recognition lies in creating a distinct feeling that makes the employee feel special and letting them know that their work is making a difference.
What is a Corporate Brand Store?
A corporate brand store is an exclusive store for your organisation that enables easy procurement of branded merchandise for employees or management. It can be used for multiple purposes like R&R, employee engagement or showcasing employee pride. A brand store acts like your personal Amazon that contains all brand-compliant merchandise that is approved by all stakeholders.
How can one use BrandStore for R&R?
With the brand store, each employee can get a personalised reward for themselves. Even the team leads can order gifts for their teams or HR executives can order for employees. Each item on the store can be customised and some can even be personalised with employee's names, thereby increasing its value.
You can use features like coupon codes and gift cards to share personalised rewards. These gift options work exactly like coupon codes or gift cards on other e-marketplaces except that they can be redeemed only on the online brand store.
Each item on the store can be customised and some can even be personalised with employee's names, thereby increasing its value.
Sharing Coupon Codes
Marketing Head at XYZ Enterprise wants to give a personalised gifts to all his team members for exemplary work on the marketing campaign of new products. The management can use the BrandStore to give a specific product or give the employees a choice to pick whatever they like.
- Selecting a specific product - The management can select a specific product from the brand store and give it a special name. The employees who are entitled to the reward get the name and a coupon code to avail the product. Each employee who has the product name can search for it on the brand store, add the product to the cart and use the coupon code to avail their free gift.
- Employees select what they want - In this case, each employee gets a coupon code which can be used only by the person to whom it is assigned to. Employees can pick any product, personalise it with their name, add a coupon code and get their reward delivered to their doorstep.
Giving gift cards
A Project Lead at R&S Corporation wanted to give gifts to her team for completing a project before stipulated time. She could do it easily using gift cards available on the BrandStore. She shared the gift cards with her team members. They could redeem the gift cards on the portal and add the balance to their e-wallets and use it to purchase personalised rewards of their choice.
Using these features, BrandStore has allowed our clients to give an impetus to reward and recognition initiatives. Employees can feel elated and yet the management does not have to spend extra effort.
Besides Reward and Recognition, BrandStore has been instrumental in facilitating brand promotion by turning employees in brand ambassadors. Let’s get in touch to discuss in what ways it can help your organisation.
We ensure it will bring a positive twist in your R&R processes!