What comes to your mind when you think about a McDonald's happy meal? Besides the burgers, a lot of us associate it with the toy. Everyone, kids and adults alike, likes to carry that special memento. And, the universal acceptability of it testifies to the importance of branded merchandise.
The most important thing about promotional products is that it gives the recipients a chance to show their association with the brand. It is a matter of pride, and you must share the products accordingly.
Today, with the advent of technology, we can customise almost every product. Yet, it is observed that merchandise does not work for every business. The reasons for that could be many. While using promotional products, we must be careful about how we use them and the target audience that we are catering to.
These pointers will help you get maximum results from promotional products.
1. Make sure the promotional products align with your brand philosophy
Generally, promotional products are given to create brand recall. Hence, we must select the products that are related to our brand values. For instance, if you are a brand that provides technology services, giving tech accessories to your clients, partners and vendors can add a lot of value to your brand. Not only does it promote your brand, but also gives a subtle reminder of what you stand for.
2. Products that establish an emotional connection with the audience
Before giving a promotional product, we must understand our audience really well. Currently, there is a wide variety of products that can be customised to be given as merchandise, but that does not mean we always pick the latest trend. If your audience is CXO level employees, then a diary with funky text might not be the right option, but if you have a beautiful laser engraved pen, it might work wonders. So, be sure you are curating the right product mix that will appeal to your audience.
3. Pick products that have high utility
Promotional products are supposed to keep your brand within your audiences' reach. If the product is not highly useful, it might be just lying with the recipient, without creating any value for your brand. Hence, it is advisable to choose the product that is used frequently by people. You can pick products like apparel, stationery, tech accessories and so much more.
If you are a brand that provides technology services, giving tech accessories to your clients, partners and vendors can add a lot of value to your brand.
4. It should make the recipient feel special
The most important thing about promotional products is that it gives the recipients a chance to show their association with the brand. It is a matter of pride, and you must share the products accordingly. People must feel that their association with you is appreciated and rewarded.
Ensuring these things will help you achieve your goals using promotional products. If you are wondering about how to give promotional products to create maximum impact, you can check out BrandStore. It helps you create a dedicated marketplace for branded merchandise and allows your stakeholders to procure it directly. Let's connect for a quick demo.