India's work culture has undergone a remarkable transformation in recent years, reflecting broader shifts in attitudes towards employee appreciation and recognition. Gone are the days when loyalty to a single employer was the norm, and public recognition was primarily reserved for retirement.

In today's "New India," employee appreciation has become a fundamental practice for retaining talent and keeping the workforce engaged. Talent is now recognised as the most important factor of success for enterprises, with skilled and dedicated employees driving innovation, growth, and overall success.

Over the years, we have witnessed a notable rise in Long Service Award (LSA) orders, reflecting a growing trend among companies to honour and celebrate their employees' dedication and loyalty. Long Service Awards have become an important part of employee recognition programs, acknowledging milestones years of service, and retirement. Additionally, the first-year anniversary has gained prominence, especially in industries like technology. 

The Significance of Long Service Awards in Employee Recognition

1Recognition and Appreciation: LSA helps to recognise and appreciate employees' dedication, loyalty, and commitment to an organisation over a significant period. This acknowledgement can boost morale and motivation among employees, maintaining a positive work culture.

2. Retention: Recognising long-serving employees can contribute to higher retention rates. When employees feel valued and appreciated, they are more likely to stay loyal to a company rather than seek opportunities elsewhere.

3. Source of Motivation: LSA can inspire other employees to strive for long-term commitment and dedication. It sets a positive example and encourages a sense of loyalty and pride in one's work.

4. Promoting Stability: Employees can contribute to organisational stability in the long run. When experienced employees stay with the company, it can lead to smoother operations, better customer service, and stronger relationships with stakeholders.

At the forefront of this movement is Mandaala, pioneering innovative solutions to meet the evolving needs of modern workplaces. We excel at overcoming challenges in procurement, personalisation complexity, logistics hurdles, and remote engagement, particularly in providing Long Service Awards services. Through our streamlined procurement processes, we eliminate the manual inefficiencies typically associated with sourcing awards, ensuring a seamless and efficient experience for our clients.

Our platform offers extensive customisation options, from personalised messages to tailored award designs, ensuring a memorable and impactful experience for every employee. In essence, our goal is to simplify the entire process of providing long service awards, from procurement to delivery, while ensuring a personalised, seamless, and engaging experience for both organisations and their employees.

Our LSA module simplifies:

  • Procurement: Streamlined processes to eliminate manual inefficiencies.

  • Personalisation: Extensive customisation options for messages and award designs.

  • Logistics: Efficient handling of packaging and delivery to ensure timely and secure receipt.

  • Remote Engagement: Solutions tailored for both local and globally dispersed teams.

How We Simplified LSA for Our Customers, Globally

Recently, we collaborated with two industry giants, Capgemini and Tech Mahindra, to create personalized trophies and awards that honor their exceptional teams. Here's how we simplified their long service awards (LSA) process and delivered meaningful recognition both in India and globally.

Capgemini: A Nationwide Celebration of Excellence

When Capgemini approached us, they had a clear vision: to create customized trophies that symbolized their company values and evoked an emotional connection. They wanted these trophies to truly honour their employees' achievements and contributions. We meticulously customized 6,171 trophies, ensuring each one reflected the individuality and contributions of Capgemini's employees.


Each trophy was designed to resonate with the company’s values and the significance of the award. The personalized trophies were carefully packed and delivered directly to the recipients across the country. This ensured that the employees felt valued and appreciated in a personal and meaningful way.

Through this initiative, we helped foster a culture of appreciation within Capgemini, strengthening the emotional bond between the company and its employees.

Tech Mahindra: Global Recognition of Dedication

Tech Mahindra sought a partner who could handle the entire long service awards on a global scale. They wanted customized trophies and heartfelt thank-you cards that could be delivered to their employees, whether they were in India or scattered across the world.

We curated and delivered 2,980 personalized trophies within India, each tailored to meet Tech Mahindra's unique requirements and preferences. Internationally, we distributed 405 customized trophies, ensuring that each kit included a range of different products that reflected the appreciation of the company.

The kits included heartfelt thank-you cards for the employees' families, adding a personal touch to the recognition process. We ensured timely and accurate delivery to specified locations, making the employees feel valued no matter where they were in the world.

Our partnership with Tech Mahindra showcased our ability to create meaningful and personalized recognition solutions for organizations of all sizes at a global scale. From crafting bespoke trophies to designing thoughtful thank-you cards, we ensured that every detail reflected the appreciation and gratitude felt towards their hardworking employees.

We are committed to creating personalized and impactful recognition solutions that honor the dedication and achievements of employees. Our collaborations with Capgemini and Tech Mahindra are a testament to our ability to deliver exceptional service and meaningful awards, both locally and globally.

If you’re looking to elevate your company’s recognition program, reach out to us to discover how we can help celebrate your employees’ excellence in a personalized and memorable way.

Interested in learning more about our custom trophy and award solutions? Contact us today at to see how we can help you recognize and celebrate your team’s achievements